Set up an online store, but still not getting enough leads? Same pinch. It is when ecommerce SEO agency comes to light. As an SEO expert, I can’t emphasize its importance enough or explain why it is elementary in this digital world.
Crafting an E-commerce store might be the first step toward achieving your goals, but to make it successful, you need an SEO agency that offers a full-service solution.
I have driven thousands of ecommerce sites throughout my career and assisted them in growing in the competitive world. Interested in learning how? Let’s kick things off.
Why Choose Ecommerce SEO Agency?
Recently I was going through an article on SEO agency and found it worth discussing because of its gradually increasing demand.
SEO, which stands for Search Engine Optimization, is the fundamental pillar of all thriving businesses/sites/organizations. Whether your ecommerce site is limited to a digital presence or exists in the physical world, you require the best ecommerce SEO agency.
Must be wondering why? Below is the answer to all your queries. Have a look.
1- Thorough Website Analysis
First things first. Once you hand over your site to an ecommerce agency, they operate a detailed website analysis to determine all the flaws that are preventing you from getting leads. For any Ecommerce SEO company, it is the earliest step.
In short, website analysis is about assessing how effectively your site is performing, uncovering its weaknesses, and identifying steps to make it user-friendly. The comprehensive analysis includes technical issues, such as crawling and indexing.
Moreover, it assesses all content, including plagiarism, quality, link building, and more. In addition, the SEO marketing agency ensures to pinpoint mobile usability issues. After the entire strategic evaluation, they can conclude the steps to take to stand out on your site.
2- Organic Keyword Research
Targeting the right keywords for the right audience is the pivotal factor to getting ultimate traffic, and the agency does it well. Once they are fully informed about your website/business, the keyword hunting begins. A few noted tools that assist them in finding keyword density, CPC, and search volume include:
- SEMrush
- Ahref
- Google Keyword Planner
- Ubersuggest
- KWFinder
- Google Trends
- Keyword Tool
The strategy doesn’t end here. They also ensure to do an exhaustive analysis of competitors’ keywords to keep you one step ahead of them. Their prior focus is on long-tail keywords that are effortless to rank and have low KD. With such an evaluation, who wouldn’t like to rely on ecommerce SEO services?
3- On-site and Off-site Optimization
SEO is categorized into 3 types, i.e., On-page SEO, Technical SEO, and Off-page SEO. If done right, your ecommerce business can flourish in no time.
- From keyword placement to adding meta titles and meta descriptions of products, everything is done in On-page SEO. Furthermore, internal linking and the correct placement of keywords also fall into this category.
- Later, the agency confirm that the loading speed and crawling concerns are resolved. One standard technical issue that can cause you to lose more than 50% of your audience is poor mobile usability. You can never attain the desired audience if it is not adequately settled. It is called Technical SEO.
- Now comes the last category: off-page SEO, which is done outside the website. You must have heard of link building that drives huge traffic. However, it could set you back if not done precisely. Experienced agencies help you get the right links from high-profile websites. In addition, social media use is a key focus of off-page SEO.
4- Website Conversion Optimization
Now what’s next? It is critical for a business/site owner to provide their clients with an easy-to-navigate experience whenever they shop. It is what an ecommerce SEO agency does. They keep an eye on clients who continually visit the site to make purchases.
This might not increase traffic, but it will induce regular, loyal customers. Additionally, they focus on improving the mobile experience because most purchases are made on mobile devices. Clients are impressed by the exquisite visuals and sound layout. Hence, it is the agency’s responsibility to present that experience.
Ecommerce SEO Agency Pricing
All the services as outlined above are sufficient to make you think about how much they cost. Isn’t that so? It relies on several key elements, including whether you want to opt for one-time SEO or proceed with the agency for the long term.
Whether you are looking for a technical SEO expert or for all-in-one SEO services. Besides that, how large your business is. your objectives and competitors, etc. Let’s examine this thoroughly.
1- Monthly SEO Packages
If you want an ecommerce consultant who provides comprehensive SEO services, including technical, on-page, off-page, local, and link building, be ready to pay a fair sum. However, the monthly charges are also categorized into 3 groups.
| Type of Business | Monthly Cost | Reason |
| Small Business | Approximately £500 – £1000 | Low competition |
| Medium Business | Approximately £1000 – £3000 | Rising site visitors |
| Large scale Business | Approximately £3000 – £6000 | High-Competition |
The prices may vary depending on where you reside, the company you have selected for services, and the niche you are working in. However, I have cited approximate prices that might be the best SEO companies in the UK are charging currently.
2- One-time SEO Services
If you want to get minor issues fixed, then you might only need one-time seo services. An agency might charge £500-£ 1,500, depending on the issues. The services include an all-around website audit, competitor review, keyword hunting, and optimization.
3- Hourly SEO Agency Rates
Do you know that businesses also look for agencies that work for them on an hourly basis? It usually ensues with small-scale businesses that need business guidance or strategy consulting. For this, they charge approximately £100-£150.
As said above, these are not the accurate charges. The exact amount is based on many considerations.
Types of SEO Agencies in UK
Before approaching any SEO agency, you should know how they are categorized so you can get your hands on the one you need. I will explain in a simple manner to clear your doubts. Here we go.
1- Ecommerce SEO Agency
Let’s start with the one we’ve already been discussing. An ecommerce SEO agency primarily serves online stores or businesses. Various brands operate online in the UK, and the agenda of ecommerce SEOs is to make it approachable and convenient for clients.
Their preliminary focus is on product optimization to reach the desired clients, ecommerce keyword research, conversion optimization to turn customers into loyal clients, and much more. Talking about the foremost ecommerce brands in the UK, the prime examples are:
- Argos: an online UK brand specializing in home furniture, appliances, etc. They have a substantial digital presence thanks to e-commerce SEO.
- Next: Another shopping brand where you can uncover a wide range of home items, including clothing. It has millions of followers on social media, all because of being associated with a leading SEO agency.
- Boots and Screwfix: As a UK resident, you must be familiar with this popular online brand operating for a long time and doing wonders.
- ASOS: Here’s my personal favorite UK online brand that masters both women’s and men’s collections. Have you ever wondered why it has been thriving over time? Their immaculate collection is not the only answer. They have invested well in an SEO agency as well.
2- All-in-one SEO Agency
As the name suggests, businesses that want comprehensive services rely on such agencies. From on-page to technical to off-page SEO, they acquire all the facilities. I would suggest you pick this one, whether your business has only a digital presence or operates both digitally and physically. It will assist you big time.
3- Local SEO Agency
If you have just initiated a restaurant, are providing local services, including a technician or plumber, or run your own clinic, this local SEO is all you need. For any local business, a strong online presence is critical.
A local SEO agency optimizes your Google business profile so your business appears at the top whenever clients search online. Additionally, they target local keywords and optimize map listings.
4- International SEO Agency
While in the UK, if your business is spread across other countries, including the USA and Australia, you need international SEO services. Eskimoz SEO Agency is providing you with a feature that initially performs an entire website audit and later functions based on it. You can also find other options.
5- Technical SEO Agency
It is linked to all the technical issues that affect the page loading speed and mobile visibility. A technical SEO company optimizes site speed and identifies our crawling and indexing issues. Furthermore, it focuses on mobile SEO, where you get the most clients. Most organizations do not opt for such an agency.
Why SEO Ecommerce Agency Business Profitable?
It doesn’t matter which business someone is running or in which niche they are excelling; in the end, an ecommerce SEO agency is the need of the hour. The instantaneous boost in online brands across the globe has raised the demand of seo agency ecommerce, and you can’t argue that.
Ecommerce SEO agency is not precisely for online businesses, but yes, it particularly focuses on online brands. As an SEO professional, I have helped hundreds of brands expand their businesses, and I find it a money-making skill.
Whether you are a freelancer or doing it on a large scale, earning a substantial amount is guaranteed. Many well-established SEO agencies in the UK serve profitable brands, which is why it is critical to hire an SEO consultant. I hope this guide has served its purpose and that you are now familiar with an ecommerce SEO agency.
